The GIFT framework: Give visitors the tools to tell their own stories

Anders Sundnes Løvlie, Steve Benford, Jocelyn Spence, Tim Wray, Christian Hviid Mortensen, Anne Rørbæk Olesen, Linda Rogberg, Benjamin Bedwell, Dimitrios Darzentas, Annika Waern

Research output: Contribution to conferencePaperResearch


GIFT is an ongoing EU-funded research project developing hybrid visitor experiences: mixed reality designs that complement, challenge, or overlay physical visits with digital content. Through design exploration of two concepts focusing on gifting and play, the project has developed a design framework and toolbox aimed at helping museums create deeper and more meaningful experiences by giving visitors the tools to tell their own stories. This framework is now being made freely available as an “open beta” for museum professionals and other users. The project is highly cross-disciplinary, combining human-computer interaction research, artist-led exploration, technology explorations, and experience design in collaboration with museums. Furthermore, the project gathers 10 prominent museums from Europe and the U.S. in an action research project that both serves to ground the framework in the needs of museums while also facilitating the museum partners’ need to become “digital-ready,” understanding and capitalising on digital technology.
Original languageEnglish
Publication dateApr 2019
Publication statusPublished - Apr 2019
Externally publishedYes
EventMuseWeb 2019 - Boston, United States
Duration: 2 Apr 20196 Apr 2019


ConferenceMuseWeb 2019
Country/TerritoryUnited States
Internet address

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