Plain and simple: Sartorial displays of the ordinary

Trine Brun Petersen; Maria Mackinney-Valentin

Plain and simple: Sartorial displays of the ordinary

Trine Brun Petersen
, Maria Mackinney-Valentin

University of Southern Denmark

Research output: Contribution to conference › Paper › Research

Abstract

The paper explores normcore as a symptom of signification exhaustion and discusses whether looking ordinary is a new strategy for distinction that challenges conventional status negotiations because looking bland is difficult to emulate. It also looks at themes of gender constructions to study how normcore pushes the boundaries of femininity in fashion. The key theoretical tool for studying normcore is a re-contextualization of Adolf Loos’ theory on ornamentation particularly in his formulation of the “urge for simplicity” and “standardization” as a
more ‘modern’ way of expressing individuality (Loos 1908).

Original language	Danish
Publication date	2 Oct 2015
Number of pages	9
Publication status	Published - 2 Oct 2015
Externally published	Yes
Event	Fashion Thinking: Theory, History, Practice - Syddansk Universitet, Kolding, Denmark Duration: 30 Oct 2014 → 1 Nov 2014

Conference

Conference	Fashion Thinking
Location	Syddansk Universitet
Country/Territory	Denmark
City	Kolding
Period	30/10/2014 → 01/11/2014

Cite this

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AB - The paper explores normcore as a symptom of signification exhaustion and discusses whether looking ordinary is a new strategy for distinction that challenges conventional status negotiations because looking bland is difficult to emulate. It also looks at themes of gender constructions to study how normcore pushes the boundaries of femininity in fashion. The key theoretical tool for studying normcore is a re-contextualization of Adolf Loos’ theory on ornamentation particularly in his formulation of the “urge for simplicity” and “standardization” as a more ‘modern’ way of expressing individuality (Loos 1908).

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