TY - JOUR
T1 - Corporate Strategies and Global Competition: Odense Steel Shipyard, 1918-2012
AU - Poulsen, Rene Taudal
AU - Jensen, Kristoffer
AU - Christensen, Rene Schroder
AU - Jiang, Liping
PY - 2017
Y1 - 2017
N2 - This article analyzes the competitive strategies of Odense Steel Shipyard between 1918 and 2012 and challenges existing scholarship on competition in global industries. Until the 1980s, the yard adopted typical strategies in shipbuilding, starting with cost leadership and subsequently adopting global segmentation and differentiation strategies. From the mid-1980s, however, it successfully followed a unique national responsiveness strategy, which scholars including Dong Sung Cho and Michael E. Porter had ruled out in shipbuilding. The article shows how shipyard owners shaped strategies and influenced competitiveness.
AB - This article analyzes the competitive strategies of Odense Steel Shipyard between 1918 and 2012 and challenges existing scholarship on competition in global industries. Until the 1980s, the yard adopted typical strategies in shipbuilding, starting with cost leadership and subsequently adopting global segmentation and differentiation strategies. From the mid-1980s, however, it successfully followed a unique national responsiveness strategy, which scholars including Dong Sung Cho and Michael E. Porter had ruled out in shipbuilding. The article shows how shipyard owners shaped strategies and influenced competitiveness.
U2 - 10.1017/S0007680517001386
DO - 10.1017/S0007680517001386
M3 - Journal article
VL - 91
SP - 707
EP - 734
JO - Business History Review
JF - Business History Review
SN - 0007-6805
IS - 4
ER -