SMK Open: Openness as strategy at SMK ‒ the National Gallery of Denmark

“Strategy is language that does work”. Early on in the process of
developing the first strategic foundations of digital museum practice at
SMK, Michael Edson (then Director of Web and New Media at The Smithsonian
Institution) used this clear statement to emphasize that a strategy is
not just something an organisaton should write for the drawer. When done
properly and purposefully, a strategy can be a powerful tool for changing
the direction of an organisation if it becomes the language you speak and
the way you think and act collectively. This article is an introduction to the
principles behind the current digital strategy of SMK, and how we try to
use it as a tool to think and act according to our core values.