Plain and simple: Sartorial displays of the ordinary

Trine Brun Petersen, Maria Mackinney-Valentin

Publikation: KonferencebidragPaperForskning

Abstract

The paper explores normcore as a symptom of signification exhaustion and discusses whether looking ordinary is a new strategy for distinction that challenges conventional status negotiations because looking bland is difficult to emulate. It also looks at themes of gender constructions to study how normcore pushes the boundaries of femininity in fashion. The key theoretical tool for studying normcore is a re-contextualization of Adolf Loos’ theory on ornamentation particularly in his formulation of the “urge for simplicity” and “standardization” as a
more ‘modern’ way of expressing individuality (Loos 1908).
OriginalsprogDansk
Publikationsdato2 okt. 2015
Antal sider9
StatusUdgivet - 2 okt. 2015
Udgivet eksterntJa
BegivenhedFashion Thinking: Theory, History, Practice - Syddansk Universitet, Kolding, Danmark
Varighed: 30 okt. 20141 nov. 2014

Konference

KonferenceFashion Thinking
LokationSyddansk Universitet
Land/OmrådeDanmark
ByKolding
Periode30/10/201401/11/2014

Citationsformater